USCIS Releases Materials for Citizenship Public Education and Awareness Initiative

swearing in ceremonyEarlier this week, United States Citizenship and Immigration Services (USCIS) released a series of promotional materials as part of the Citizenship Public Education and Awareness Initiative. This media campaign initiative was launched under the Task Force on New Americans and part of President Obama’s executive actions on immigration.

The media campaign is intended to raise awareness about the rights, responsibilities and importance of U.S. citizenship in an effort to demystify the naturalization process and provide lawful permanent residents with information to protect themselves against the unauthorized practice of immigration law. It will provide information on the naturalization process and educational resources, which can be found through the USCIS Citizenship Resource Center.

The materials released this week include print advertisements in English, Spanish, Chinese and Vietnamese; digital advertisements in English, Spanish, Chinese and Vietnamese; radio public service announcements in Spanish and Chinese; and video public service announcements in English and Spanish.

Online digital advertisements will run from July 1 to August 15 and a second phase of print and digital media ads will begin in September.

USCIS encourages immigrant-serving organizations to support the initiative by:

  • Sharing digital and print campaign materials
  • Placing a USCIS banner or widget on the organization’s website
  • Registering for a free copy of the Civics and Citizenship Toolkit and using the contents in citizenship or English language programs
  • Placing the media campaign’s print advertisement posters in office waiting areas, classrooms, community centers and other visible areas
  • Requesting to download and use the available PSAs, free of charge, over the one-year life of the campaign
  • Adding the organization’s English language and/or citizenship education programs to America’s Literacy Directory at

Video public service announcements are available here and digital, print, radio and video messages can be downloaded for free.

Earlier in the year, the New Americans Campaign submitted a letter to USCIS outlining its experience-based ideas for the development and implementation of the media campaign. The Hill also published an op-ed by New Americans Campaign Leadership calling on the Obama administration and Congress to increase their engagement in helping people become U.S. citizens. The campaign and its network of partners are excited to support USCIS in this initiative.

Posted on July 8, 2015

Our Impact

  • The Campaign has completed over 3,700 naturalization workshops and clinics.
  • Over 250,000 citizenship applications completed since July 2011.

    Saved aspiring citizens and their families over $206million in legal and application fees.
  • Adopted scalable technology. MP3 players, Google Voice, and Virtual Private Network (VPN) services are being used to enhance naturalization service delivery.
  • Expanded New American Workforce (an effort to provide naturalization assistance within corporations) which has partnered with over 100 businesses across the nation, ranging from hotels in Miami to American Apparel in Los Angeles.
  • Deployed Citizenshipworks, an online tool, across the Campaign in multiple settings and languages. A newly redesigned platform guides applicants through through their citizenship application from start to finish and connects applicants to legal help at partnering non-profits.
  • Were instrumental in inspiring the US Citizenship and Immigration Service to support the Citizenship Corners initiative.
  • Created innovative partnerships with public libraries, school districts, universities, social service agencies, and employers, all of which yield not only greater numbers of applicants but also greater awareness of the naturalization process.
  • Deployed a large-scale volunteer recruitment program through an e-learning course.

    Reached diverse communities. Local partners consistently outreach and provide culturally competent and language-appropriate services.
Learn more from our
Impact Report.

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Who We're Helping

People come to America from all over the world with dreams of achieving a better life for themselves and their families and calling this great nation home. Eight million people who live, work, and pay taxes in this country are eligible for citizenship, yet only about eight percent of them naturalize each year. Find out more about these individuals and the barriers they face.Read More