Evaluation of New Americans Campaign in Year 3 Highlights Benefit of Collaboration, Innovation

A new report that evaluates the progress of the New Americans Campaign after its third year highlights the benefits of the collaboration and innovation that the campaign encourages.

Among other things, the report, produced by Informing Change, offers findings on New Americans Campaign strategies to assess how the campaign has increased sustainable local capacity for naturalization assistance through a national infrastructure.

Local Partners Value Collaboration

Among the report’s findings, many New Americans Campaign partners feel that “belonging to a national network that fosters relationships and sharing ideas and lessons learned across organizations is one of the most important elements of the
New Americans Campaign infrastructure.” The campaign’s national infrastructure, led by the Immigrant Legal Resource Center with eight other national organizations, supports the capacity of local partners by “providing information on best practices, legal expertise, training and access to a trusted network.”

At the local level, the report notes that New Americans Campaign partners appreciate the work of site leaders in coordinating across sites, organizing meetings and events and encouraging collaboration among local partners. This finding highlights the value of devoting resources to collaboration as opposed to expecting often under resourced groups to invest in developing collaborative structures without support.

NAC Collaboration

New Americans Campaign Fosters Innovation

The report states that one of the most impressive results of New Americans Campaign efforts is the extent to which local partners are doing things differently since the campaign launched. For example, 77 percent of New Americans Campaign partners have experimented with or institutionalized multiple strategies for reaching lawful permanent residents (LPRs), ranging from partnering with government agencies, to ethnic media, to texting. Before the New Americans Campaign’s launch, just 23 percent of its partners did so. And 86 percent have experimented with or institutionalized the use of technology to streamline their work, compared with 12 percent prior to the campaign’s launch.

Informing Change evaluation photo

Challenges Remain

The No. 1 challenge local partners report is that a significant number of LPRs arrive at New Americans Campaign group processing events without the necessary documents or preparation to complete their application successfully. Volunteer burnout is another common challenge, which is important to address since 68 percent of New Americans Campaign local organizations rely heavily on volunteers.

A Successful Collective Impact Approach

The report concludes that the New Americans Campaign, in very little time, has succeeded in “cultivating a vigorous national learning community of naturalization practitioners” in which “local campaign partners are faring especially well when it comes to partnering with others, engaging in new approaches to their work.” Partners believe they have “high … capacity to integrate [New Americans Campaign] approaches into their organization’s other work, indicating that the approaches they have learned through [the Campaign] have potential for broader impact.”

The full report is available here.


Posted on June 29, 2015

Our Impact

  • The Campaign has completed over 3,700 naturalization workshops and clinics.
  • Over 250,000 citizenship applications completed since July 2011.

    Saved aspiring citizens and their families over $206million in legal and application fees.
  • Adopted scalable technology. MP3 players, Google Voice, and Virtual Private Network (VPN) services are being used to enhance naturalization service delivery.
  • Expanded New American Workforce (an effort to provide naturalization assistance within corporations) which has partnered with over 100 businesses across the nation, ranging from hotels in Miami to American Apparel in Los Angeles.
  • Deployed Citizenshipworks, an online tool, across the Campaign in multiple settings and languages. A newly redesigned platform guides applicants through through their citizenship application from start to finish and connects applicants to legal help at partnering non-profits.
  • Were instrumental in inspiring the US Citizenship and Immigration Service to support the Citizenship Corners initiative.
  • Created innovative partnerships with public libraries, school districts, universities, social service agencies, and employers, all of which yield not only greater numbers of applicants but also greater awareness of the naturalization process.
  • Deployed a large-scale volunteer recruitment program through an e-learning course.

    Reached diverse communities. Local partners consistently outreach and provide culturally competent and language-appropriate services.
Learn more from our
Impact Report.

Get Citizenship Help

Who We're Helping

People come to America from all over the world with dreams of achieving a better life for themselves and their families and calling this great nation home. Eight million people who live, work, and pay taxes in this country are eligible for citizenship, yet only about eight percent of them naturalize each year. Find out more about these individuals and the barriers they face.Read More