New Americans Campaign Materials

This page consolidates frequently used materials for New Americans Campaign partners. You can download them below.

 

Social Media Toolkits

June Social Media Toolkit: Immigrant Heritage Month

Click here to access the toolkit and accompanying graphics.

May Social Media Toolkit: Equal Rights

Click here to access the toolkit and accompanying graphics.

April Social Media Toolkit: Connecting Families

Click here to access the toolkit and accompanying graphics.

March Social Media Toolkit: Travel Freely

Click here to access the toolkit and accompanying graphics.

 

Messaging Toolkits

Messaging Research & Guides to Citizenship Communications with LPR Communities

LPR Messaging Research
LPR Messaging Research
LPR-Messaging-Research-National-Immigration-Forum.pdf
View post
185.7 KiB
93 Downloads
Details...

Messaging To Latino LPRs
Messaging To Latino LPRs
Messaging-to-Latino-LPRs.pdf
269.9 KiB
147 Downloads
Details...

Messaging To LPRs From China
Messaging To LPRs From China
Messaging-to-LPRs-from-China.pdf
269.9 KiB
115 Downloads
Details...

Messaging To LPRs From Korea
Messaging To LPRs From Korea
Messaging-to-LPRs-from-Korea.pdf
270.5 KiB
106 Downloads
Details...

Messaging To LPRs From Philippines
Messaging To LPRs From Philippines
Messaging-to-LPRs-from-Philippines.pdf
269.8 KiB
111 Downloads
Details...

Messaging To LPRs From Vietnam
Messaging To LPRs From Vietnam
Messaging-to-LPRs-from-Vietnam.pdf
269.5 KiB
199 Downloads
Details...

Messaging for the 2016 Election

Talking Points
New Americans Campaign Election Talking Points
New Americans Campaign Election Talking Points
New-Americans-Campaign-Election-Talking-Points.docx
89.9 KiB
301 Downloads
Details...
Workshop Flyer

The workshop flyer below was edited to highlight the 2016 election, but can be updated for local and state elections. It is editable and you will want to change the logos at the bottom of the page. This sample uses the Dallas site logos.

NAC EventFlyer Color 2016Election
NAC EventFlyer Color 2016Election
NAC_EventFlyer_Color_2016Election.docx
597.7 KiB
174 Downloads
Details...

Message House

The NAC Message House includes the most important key messages for the project as of 2013.

NAC Message House 13-02-06
NAC Message House 13-02-06
NAC Message House 13-06-18.docx
184.3 KiB
571 Downloads
Details...

 

Partners Toolkit – Templates & Logos

Templates

NameSizeHits
NameSizeHits
Event Flyer Color 2016 Election597.7 KiB198
NAC - Workshop Advisory Template - Training Ev191.8 KiB641
NAC EventFlyer BW 1.0 MiB639
NAC EventFlyer Color 1.4 MiB645
NAC Letterhead 235.4 KiB584
NAC Power Point Template7.6 MiB767
NAC TwoPager 1 image cover BW1.6 MiB560
NAC TwoPager 1 image cover Color 1.9 MiB590
NAC TwoPager 2 image cover BW 1.2 MiB613
NAC TwoPager 2 image cover color900.3 KiB640

Explanation for the above:

Use the Workshop Advisory Template to create media advisories for your NAC events. The comments along the side offer tips for what types of information to include and the advisory includes all the basic NAC messaging.

Event Flyer: In both color, and black and white, customize this flyer to promote your NAC events.

Two Pagers: Also in both color and black and white, and with two design options to choose from, this tool allows you to create a simple piece of collateral describing the national work of NAC as well as your local efforts. It can be used to promote your involvement in the campaign and develop tailored materials for outreach to potential partners and funders.

Logo files

NameSizeHits
NAC Logo CMYK878.6 KiB509
NAC Logo CMYK14.1 MiB312
NAC Logo Gray876.8 KiB397
NAC Logo Gray214.9 KiB331
NAC Logo Rev1.4 MiB479
NAC Logo Rev3.5 MiB263
NAC Logo RGB885.0 KiB482
NAC Logo RGB375.9 KiB537

 

Citizenship Day Toolkit

This guidance was developed for Citizenship Day 2013 but can be updated to reflect that the Campaign has collaboratives in 18 different cities, has been around for nearly six years, and helped over 250,000 LPRs complete their applications.

Talking Points
CitizenshipDay TPFinal
CitizenshipDay TPFinal
CitizenshipDay_TPFinal.pdf
192.6 KiB
523 Downloads
Details...
Sample Advisory — Citizenship Day Workshop
CitizenshipDay SampleAdvo
CitizenshipDay SampleAdvo
CitizenshipDay_SampleAdvo.pdf
88.1 KiB
482 Downloads
Details...
Sample Press Release — Citizenship Day Workshop
CitizenshipDay SampleRelease
CitizenshipDay SampleRelease
CitizenshipDay_SampleRelease.pdf
163.4 KiB
589 Downloads
Details...

 

Storytelling Toolkit

NAC Story Guidelines

The attached guide is a resource to accompany the Storytelling training, to help you identify and tell powerful stories to showcase the impact of your work. It include key types of stories that work best for LPRs and your organizations, content guidelines for good story elements, tips on collection and an interview guide.

NAC Story Guidelines
NAC Story Guidelines
NAC Story Guidelines 5.2.13.pdf
Version: 2.13
187.6 KiB
598 Downloads
Details...

Tips for effective story banking

Tips For Effective Story Banking
Tips For Effective Story Banking
Tips for Effective Story Banking.pdf
95.3 KiB
786 Downloads
Details...

 

Other Campaign Materials and Resources

Style Guidelines for Co-branding

If you are a NAC member, then use this guideline document for information about co-branding NAC together with your organization.

NAC Style Guide 11 9 12 Pdf
NAC Style Guide 11 9 12 Pdf
NAC Style Guide 11_9_12.pdf.pdf
1.5 MiB
808 Downloads
Details...

Theory of Change Graphic

This document is the “Theory of Change” that NAC developed in 2013. You can use it to illustrate and review the goals of the NAC and the strategies and tactics to achieve them. This is a useful tool for your own planning and fund raising, and for explaining NAC to others. You might want to use it in conjunction with the Message House below.

Graphic NAC Theory Of Change
Graphic NAC Theory Of Change
Graphic NAC Theory of Change - FINAL May 2013.pdf
392.8 KiB
617 Downloads
Details...

“Building on Success” NAC fundraising brochure

NAC - Building on Success (fundraising brochure)
NAC - Building on Success (fundraising brochure)
Funders - why invest in the New Americans Campaign - updated 2.11.15.pdf
Version: 11.15
1.7 MiB
583 Downloads
Details...

The document above is the “Theory of Change” that NAC developed in 2013. You can use it to illustrate and review the goals of the NAC and the strategies and tactics to achieve them. This is a useful tool for your own planning and fund raising, and for explaining NAC to others. You might want to use it in conjunction with the Message House in the Messaging Toolkit above.

 

Materials Related to N-400 Change in 2013

“Old” N-400 form

N-400
N-400
n-400.pdf
126.9 KiB
791 Downloads
Details...

Messaging around N-400 change

Suggested Messaging Around N 400 Change
Suggested Messaging Around N 400 Change
Suggested messaging around N 400 change.doc
46.0 KiB
738 Downloads
Details...

Our Impact

  • The Campaign has completed over 3,700 naturalization workshops and clinics.
  • Over 250,000 citizenship applications completed since July 2011.

    Saved aspiring citizens and their families over $206million in legal and application fees.
  • Adopted scalable technology. MP3 players, Google Voice, and Virtual Private Network (VPN) services are being used to enhance naturalization service delivery.
  • Expanded New American Workforce (an effort to provide naturalization assistance within corporations) which has partnered with over 100 businesses across the nation, ranging from hotels in Miami to American Apparel in Los Angeles.
  • Deployed Citizenshipworks, an online tool, across the Campaign in multiple settings and languages. A newly redesigned platform guides applicants through through their citizenship application from start to finish and connects applicants to legal help at partnering non-profits.
  • Were instrumental in inspiring the US Citizenship and Immigration Service to support the Citizenship Corners initiative.
  • Created innovative partnerships with public libraries, school districts, universities, social service agencies, and employers, all of which yield not only greater numbers of applicants but also greater awareness of the naturalization process.
  • Deployed a large-scale volunteer recruitment program through an e-learning course.

    Reached diverse communities. Local partners consistently outreach and provide culturally competent and language-appropriate services.
Learn more from our
Impact Report.

Get Citizenship Help

Who We're Helping

People come to America from all over the world with dreams of achieving a better life for themselves and their families and calling this great nation home. Eight million people who live, work, and pay taxes in this country are eligible for citizenship, yet only about eight percent of them naturalize each year. Find out more about these individuals and the barriers they face.Read More