New Americans Campaign Materials
This page consolidates frequently used materials for New Americans Campaign partners. You can download them below.
Social Media Toolkits
June Social Media Toolkit: Immigrant Heritage Month
Click here to access the toolkit and accompanying graphics.
May Social Media Toolkit: Equal Rights
Click here to access the toolkit and accompanying graphics.
April Social Media Toolkit: Connecting Families
Click here to access the toolkit and accompanying graphics.
March Social Media Toolkit: Travel Freely
Click here to access the toolkit and accompanying graphics.
Messaging Toolkits
Messaging Research & Guides to Citizenship Communications with LPR Communities
Messaging for the 2016 Election
Talking Points
Workshop Flyer
The workshop flyer below was edited to highlight the 2016 election, but can be updated for local and state elections. It is editable and you will want to change the logos at the bottom of the page. This sample uses the Dallas site logos.
Message House
The NAC Message House includes the most important key messages for the project as of 2013.
Partners Toolkit – Templates & Logos
Templates
| Name | Size | Hits |
|---|---|---|
| Name | Size | Hits |
| Event Flyer Color 2016 Election | 597.7 KiB | 198 |
| NAC - Workshop Advisory Template - Training Ev | 191.8 KiB | 643 |
| NAC EventFlyer BW | 1.0 MiB | 639 |
| NAC EventFlyer Color | 1.4 MiB | 646 |
| NAC Letterhead | 235.4 KiB | 588 |
| NAC Power Point Template | 7.6 MiB | 775 |
| NAC TwoPager 1 image cover BW | 1.6 MiB | 560 |
| NAC TwoPager 1 image cover Color | 1.9 MiB | 590 |
| NAC TwoPager 2 image cover BW | 1.2 MiB | 613 |
| NAC TwoPager 2 image cover color | 900.3 KiB | 640 |
Explanation for the above:
Use the Workshop Advisory Template to create media advisories for your NAC events. The comments along the side offer tips for what types of information to include and the advisory includes all the basic NAC messaging.
Event Flyer: In both color, and black and white, customize this flyer to promote your NAC events.
Two Pagers: Also in both color and black and white, and with two design options to choose from, this tool allows you to create a simple piece of collateral describing the national work of NAC as well as your local efforts. It can be used to promote your involvement in the campaign and develop tailored materials for outreach to potential partners and funders.
Logo files
Name Size Hits NAC Logo CMYK 878.6 KiB 514 NAC Logo CMYK 14.1 MiB 318 NAC Logo Gray 876.8 KiB 405 NAC Logo Gray 214.9 KiB 331 NAC Logo Rev 1.4 MiB 485 NAC Logo Rev 3.5 MiB 271 NAC Logo RGB 885.0 KiB 488 NAC Logo RGB 375.9 KiB 537
Citizenship Day Toolkit
This guidance was developed for Citizenship Day 2013 but can be updated to reflect that the Campaign has collaboratives in 18 different cities, has been around for nearly six years, and helped over 250,000 LPRs complete their applications.
Talking Points
Sample Advisory — Citizenship Day Workshop
Sample Press Release — Citizenship Day Workshop
Storytelling Toolkit
NAC Story Guidelines
The attached guide is a resource to accompany the Storytelling training, to help you identify and tell powerful stories to showcase the impact of your work. It include key types of stories that work best for LPRs and your organizations, content guidelines for good story elements, tips on collection and an interview guide.
Tips for effective story banking
Other Campaign Materials and Resources
Style Guidelines for Co-branding
If you are a NAC member, then use this guideline document for information about co-branding NAC together with your organization.
Theory of Change Graphic
This document is the “Theory of Change” that NAC developed in 2013. You can use it to illustrate and review the goals of the NAC and the strategies and tactics to achieve them. This is a useful tool for your own planning and fund raising, and for explaining NAC to others. You might want to use it in conjunction with the Message House below.
“Building on Success” NAC fundraising brochure
Funders - why invest in the New Americans Campaign - updated 2.11.15.pdf
Version: 11.15
The document above is the “Theory of Change” that NAC developed in 2013. You can use it to illustrate and review the goals of the NAC and the strategies and tactics to achieve them. This is a useful tool for your own planning and fund raising, and for explaining NAC to others. You might want to use it in conjunction with the Message House in the Messaging Toolkit above.
Materials Related to N-400 Change in 2013
“Old” N-400 form
Messaging around N-400 change